Hugo Boss ALIVE
Every woman has her own answer to this.
BOSS ALIVE was inspired by the idea of enjoying life to the fullest and finding your own path – with this thought in mind, the fragrance aims to strengthen every woman on her way to success.
BOSS ALIVE is a modern and powerful fragrance that combines gentle and bold notes and leaves a trace of positive energy.
The top notes of tangy apple and juicy plum sparkle with optimism, while the strong heart of Arabian jasmine brings out a radiant femininity.
The contrasting fragrance base combines woody notes with vanilla absolute, which ensures well-being and confidence.
A golden decorative element surrounds the glass flacon like a valuable piece of jewelry, while the pure nude-colored scent catches the light and reflects the ambitious, life-affirming nature of BOSS ALIVE.